Privacy

• Information You Give Us: We receive and store any information you enter on our Web site or give us in any other way. You can choose not to provide certain information, but then you might not be able to take advantage of many of our features. We use the information that you provide for such purposes as responding to your requests, customizing future shopping for you, improving our stores, and communicating with you.
• Automatic Information: We receive and store certain types of information whenever you interact with us. For example, like many Web sites, we use "cookies," and we obtain certain types of information when your Web browser accesses Bikeparts.com. A number of companies offer utilities designed to help you visit Web sites anonymously. Although we will not be able to provide you with a personalized experience at Bikeparts.com if we cannot recognize you, we want you to be aware that these tools exist.
• E-mail Communications: To help us make e-mails more useful and interesting, we often receive a confirmation when you open e-mail from Peak Cycles (bikeparts.com) if your computer supports such capabilities. We also compare our customer list to lists received from other companies, in an effort to avoid sending unnecessary messages to our customers. If you do not want to receive e-mail or other mail from us, please adjust your Customer Communication Preferences. Information from Other Sources: We might receive information about you from other sources and add it to our account information.

• Cookies are alphanumeric identifiers that we transfer to your computer's hard drive through your Web browser.
• The Help portion of the toolbar on most browsers will tell you how to prevent your browser from accepting new cookies, how to have the browser notify you when you receive a new cookie, or how to disable cookies altogether. However, cookies allow you to take full advantage of some of Peak Cycles' (bikeparts.com) best features, and we recommend that you leave them turned on.

• Agents: We employ other companies and individuals to perform functions on our behalf. Examples include fulfilling orders, delivering packages, sending postal mail and e-mail, removing repetitive information from customer lists, analyzing data, providing marketing assistance, providing search results and links (including paid listings and links), processing credit card payments, and providing customer service. They have access to personal information needed to perform their functions, but may not use it for other purposes.
• Business Transfers: As we continue to develop our business, we might sell or buy stores, subsidiaries, or business units. In such transactions, customer information generally is one of the transferred business assets but remains subject to the promises made in any pre-existing Privacy Notice (unless, of course, the customer consents otherwise). Also, in the unlikely event that Peak Cycles (bikeparts.com), Inc., or substantially all of its assets are acquired, customer information will of course be one of the transferred assets.
• Protection of Peak Cycles (bikeparts.com) and Others: We release account and other personal information when we believe release is appropriate to comply with the law; enforce or apply our Conditions of Use and other agreements; or protect the rights, property, or safety of Peak Cycles (bikeparts.com), our users, or others. This includes exchanging information with other companies and organizations for fraud protection and credit risk reduction. Obviously, however, this does not include selling, renting, sharing, or otherwise disclosing personally identifiable information from customers for commercial purposes in violation of the commitments set forth in this Privacy Notice.
• With Your Consent: Other than as set out above, you will receive notice when information about you might go to third parties, and you will have an opportunity to choose not to share the information.

• We work to protect the security of your information during transmission by using Secure Sockets Layer (SSL) software, which encrypts information you input.
• We will never store your entire credit card number. We only store the last four digits of your credit card number for reference purposes. We do pass the entire credit card number to our credit card processor during order processing.
• It is important for you to protect against unauthorized access to your password and to your computer. Be sure to sign off (click the log-out button) when finished using a shared computer.

• Conditions of Use